There is a saying about lawyers that is very applicable to ad agencies. “Only a fool has himself as an attorney.”
If you say it, it’s not fact, if someone else says it, it’s fact-They saw it on television or read it on-line it must be true !
Counter act all negativity and win by using tools that promote your message and overshadows any message detrimental to your business.
Rely on experience here, it could mean everything to you.